Brand

Guidelines and assets for using the Lensdrop brand. Please use these resources as provided and avoid modifying the logos, colors, or typography.

Logo

The logotype (icon + wordmark) is the primary logo. Use the logomark (icon only) when space is limited. Always maintain clear space equal to 1/4 of the logo height around it.

Logotype - Light
Logotype - LightPNG
Logotype - Dark
Logotype - DarkPNG
Logomark - Light
Logomark - LightPNG
Logomark - Dark
Logomark - DarkPNG

Colors

Our primary palette is White, Navy, and Red. The grayscale palette is used for text, backgrounds, and UI elements.

Primary

White

#FFFFFF

Navy

#02041C

Red

#DD1F44

Grayscale

Cloud

#EDEFF7

Silver

#C2C5D1

Slate

#8D91A1

Storm

#5E6273

Charcoal

#383C4D

Graphite

#262A38

Midnight

#141725

Black

#000000

Typography

Manrope is our primary typeface, used across all headings, body text, and UI elements.

ExtraBoldLensdrop
BoldLensdrop
SemiBoldLensdrop
MediumLensdrop
RegularLensdrop
LightLensdrop

Manrope - Google Fonts

Usage Guidelines

When using the Lensdrop brand:

  • Do not alter, rotate, or distort the logo
  • Do not change the logo colors outside of the provided variants
  • Maintain the minimum clear space around the logo
  • Do not place the logo on busy or low-contrast backgrounds
  • Use the light logo on dark backgrounds and the dark logo on light backgrounds